nscience is a leading global provider of educational resources and continuing education credits for psychologists and psychiatrists based in London. Their goal was to drive 10,000 new email subscribers from January to June 2024. Our ad team executed a digital advertising campaign across the USA, the EU, South Africa and key markets in LATAM.

By the end of May, we had tracked 13,084 new email subscribers. With a total budget of £78,295.34 the ads collectively reached over 1.75 million professionals, resulting in 6.34 million impressions and 82,004 link clicks. Notably, the cost per website subscription averaged £5.98, which was within their target cost per new subscriber, considering they were going after a highly niche audience.

Our strategy of aggressive ad creative testing, strong video, and a well-designed landing page resulted in highly successful ad campaigns.

Pursuit also ran ad campaigns promoting new course launches as well as in-person events in London for nscience.